Korean skincare · Available for global distribution
Purpose-built Korean skincare, specified by ingredient concentration and verified by in-vivo testing — already on shelf across 19 markets, and ready for yours.
naap is not a launch brand looking for a first market. It is stocked by drugstore chains, beauty specialists and pharmacies across Asia, the Middle East, Russia and the United States. Door counts below are named accounts only.
| Market | Account | Doors |
|---|---|---|
Russia | Ulybka Radugi | 3,000 |
Japan | Don Quijote · Cosmura · N-per Shop | 87 |
Thailand | BEAUTRIUM | 50 |
South Korea | Pharmacy network · OFF BEAUTY | 41 |
Kazakhstan | Beautymania · Golden Apple | 35 |
Mongolia | E-mart | 10 |
Bahrain | Watsons | 6 |
Saudi Arabia | Watsons | 5 |
Uzbekistan | Pudra | 5 |
USA | Cosmeticworld | 5 |
Total · named accounts |
Excludes 10 further export markets |
3,244 |
naap began with a question a pharmacist asks and a marketer avoids: at what concentration does this ingredient actually do something, and for how long should it be used? Three rules follow from it — and they are the reason the brand converts in specialist and pharmacy channels.
One declared active per formula, printed at its concentration on the front label — PDRN 40,000ppm, EGF 10,000ppm, Glutathione 15,000ppm. The fastest trust signal on a crowded shelf.
naap states what an ingredient can and cannot do, and defines a safe-use threshold. Every product ships with a written usage guide instead of a persuasion story.
Hero claims are backed by in-vivo instrument readings, reported with raw figures — the numbers your regulatory and buying teams ask for first.
Human application testing on the three core creams, reported with the raw instrument readings — not just the headline percentage. These are the figures your regulatory and buying teams will ask for first.
KeyDimethicone + MultiEx BSASM Plus
KeyPDRN 40,000ppm + EGF 10,000ppm
KeyRetinol 3,000ppm + Bakuchiol 20,000ppm
Figures as reported in the naap brand documentation (EN v2.2, 15 June 2025). Reju Core 4.0 and Reti Core 2.0 are MFDS-certified for brightening and wrinkle improvement and passed sensitive-skin irritation testing. Full test reports and certificates are available to distribution partners on request.
A price-laddered range that lets a buyer open with a low-risk entry SKU and trade the same customer up — sheet mask to toner pad to ampoule to treatment cream — without ever leaving the brand.
Certification held today. Market-specific registration is handled per territory with the partner — tell us the market and we will confirm what is already in place and what is required.
Korean Ministry of Food and Drug Safety functional certification for brightening and wrinkle improvement across the cream, ampoule and rice bran lines.
MultiEx BSASM Plus, a naturally-derived compound under Korean patent 10-0812596, used in Layer Shield Cream alongside proprietary NCM 5-layer mesh technology.
The full Rice Bran line is certified animal-test-free and vegan by PETA — the qualifying claim for vegan-mandated retail buyers.
Human skin irritation testing completed on the core range, with non-irritating results recorded per SKU and available in full report form.
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